GEFCO UK wins multi-year contract with Suzuki GB for two-wheeler, ATV and marine engine distribution

GEFCO UK has been awarded a multi-year contract with Suzuki GB to provide distribution services for its range of two-wheelers, all-terrain vehicles (ATVs) and marine engines.

The contract award - which begins in September - comes as part of GEFCO UK’s plans to continue growing its market leadership in the UK two-wheeler sector. The project will see GEFCO manage collection and delivery of Suzuki products from its Milton Keynes-based UK headquarters to its authorised dealerships across the UK.

As part of the contract, GEFCO will manage the delivery of the units for the whole of the UK and, in the case of Suzuki’s marine division, Ireland as well. The network strategy will allow GEFCO to provide a more flexible service and one that enables delivery to the most remote areas of the UK – a key factor in being able to deliver for customers in the ATV and marine markets, which are often located in difficult to reach, rural, coastal, and island locations.

GEFCO will also guarantee Suzuki dealerships two set delivery days per week, ensuring that dealers can rely on stable, consistent stock levels and avoid lengthy delivery times. GEFCO will apply specialist software from Tarot Analytics for route optimisation, more sustainable deliveries and delivery tracking.

Quentin Sulmont, General Manager at GEFCO UK said: “We’re thrilled to be able to support Suzuki’s operations in the UK and hope to continue building ties with them and develop a valued and trusting relationship. Pivotal to winning this work with our new partners at Suzuki UK has been our ability to demonstrate flexibility and integration for clients. To be always closer to our customer, we are aiming to have two GEFCO staff working directly from Suzuki’s premises.”

Michael Phipps, Suzuki GB Distribution and Sales Operations Manager, said: “We at Suzuki GB are a united team driven to deliver and achieve commercial success, not only internally but with our business partners. To do this we require a world class logistics service that is efficient, reliable and understands our needs as well as the needs of our dealer partners. We’re confident that GEFCO understands and shares our passion, and that by working collaboratively, with streamlined processes, they can deliver this service.