04 April 2019
The renewed contract marks the third year of partnership between the two organisations, which began with a project, launched in 2017, for the transportation of goods to nationwide Decathlon stores from its Northampton logistics centre.
GEFCO was granted three additional lanes to optimise and expand supply routes for deliveries to new Decathlon stores in 2018 and, after a successful contract period, all three lanes have been renewed for 2019/2020.
Tracey Turner, Key Account Manager at GEFCO UK, commented: “While driving new business is a key strategic priority for GEFCO UK we are equally pleased to build long-lasting relationships with existing customers such as Decathlon.
“Our customer-first approach, and commitment to developing strong partnerships, has seen us go the extra mile to anticipate and overcome any challenges and we are pleased to support a brand as prestigious as Decathlon whilst further showcasing our cross-sector capabilities.”
Daniel Fenoy, Logistics Manager, Decathlon commented: “GEFCO has proven itself to be a reliable and effective partner and has demonstrated real value in supporting our expansion plans. We are pleased to continue to build on this successful relationship.”
Decathlon was established in 1976, with the first store located near Lille, France. Since then Decathlon has grown into a global business, present in over 40 countries, with more than 1,500 stores worldwide.
Decathlon UK opened its first store in Surrey Quays, London in 1999 and has since developed into a full omni-channel shopping experience, including 44 purpose-built stores, website and Click & Collect services.
Decathlon’s mission is simple: to make sport accessible for the many. The company designs and creates products that offer the best technical performance at the lowest possible price, and team-mates are always on hand - either in-store or online - to help total beginners or regular players choose the right kit to get active, whatever their sport or activity.