10 May 2017
The donation follows a recommendation by GEFCO customer Triumph Motorcycles, which was approached by the Museum to enhance its display of the company’s Coventry-built motorcycles in the Conservation area of the ‘A New Industry’ exhibition. Here, visitors can view important restoration and maintenance projects being undertaken.
In the last decade, GEFCO has become a leader in the 2Wheeler market working for the world’s leading motorcycle manufacturers. GEFCO’s unique two-way cradle system is reusable and specifically designed for motorcycles to ensure they can be safely moved and stored without sustaining any damage.
“We feel privileged to be able to support an excellent local cause in Coventry Transport Museum, whose work to protect significant material from the history of Coventry road transport is very close to our hearts,” said John Stocker, Commercial Director for GEFCO UK. “As an expert in transport and logistics for the motorcycle industry, our cradles are designed to bring dedicated logistics services to manufacturers, importers and dealers that meet the demands and constraints specific to this sector. We have also worked closely with the Museum previously at Motorcycle Live, and we were very happy to continue this excellent relationship. We’re confident these cradles will help to ensure the collection is kept in the best possible condition for visitors to the Transport Museum.”
Francis Ranford, Director of Audience Engagement at Coventry Transport Museum said: “We’re thrilled that this generous donation will enable us to get more of our collections out on display for our visitors to enjoy and experience. Industry support is vital to our organisation, and it is these relationships that provide opportunities to celebrate both heritage and technological innovation.”
Now fully reopen after a £9.5m redevelopment programme, Coventry Transport Museum houses the largest publicly owned collection of British vehicles in the world, and tells the fascinating story of Coventry and its people through the changing fortunes of its biggest industry.